--- title: "No More Data Leaks- Tip 3: Telling is not enough, you have to show" description: "No More Data Leaks- Tip 3: Telling is not enough, you have to show" image: https://blog.aujas.com/hs-fs/file-4097442166-png/blog-files/data-leakage.png --- [![Aujas Logo-1](https://blog.aujas.com/hs-fs/hubfs/Aujas%20Logo-1.webp?width=951&name=Aujas%20Logo-1.webp "Aujas Logo-1")](https://www.aujas.com/) - Services - [Identity and Access Management](https://www.aujas.com/robotics-iam-identity-access-management-services) - [Identity Governance Fast Track](https://www.aujas.com/iam-identity-governance-fast-track) - [Privileged Identity Management Fast Track](https://www.aujas.com/privileged-identity-management) - [Cloud Single Sign-on Fast Track](https://www.aujas.com/cloud-sso) - [Robotics Driven IAM](https://www.aujas.com/robotics-iam-services) - [Risk Aware IAM](https://www.aujas.com/risk-aware-iam) - [Consumer IAM](https://www.aujas.com/consumer-identity-and-access-management) - [Cybersecurity Advisory Services](https://www.aujas.com/cybersecurity-advisory-services) - [Cyber Risk Management](https://www.aujas.com/cyber-risk-management-services) - [Integrated Compliance Management](https://www.aujas.com/cybersecurity-compliance-services) - [GRC Technology Automation](https://www.aujas.com/grc-technology-automation-services) - [Third Party Risk Management](https://www.aujas.com/third-party-risk-management) - [Privacy and Data Protection](https://www.aujas.com/data-privacy-data-protection-services) - [Security Verification](https://www.aujas.com/security-verification-services) - [On-Demand Security Assessment](https://www.aujas.com/on-demand-security-testing-and-services) - [Breach & Attack Simulation](https://www.aujas.com/automated-continuous-attack-simulation) - [IoT Security Assessment](https://www.aujas.com/internet-of-things-security-assessment) - [Red Teaming](https://www.aujas.com/red-teaming-services) - [Integrated Security Assurance Program](https://www.aujas.com/isap) - [DDoS Simulation](https://www.aujas.com/ddos-attack-simulation-services) - [DevSecOps](https://www.aujas.com/devsecops) - [API Security](https://www.aujas.com/api-security) - [Security Engineering](https://www.aujas.com/security-engineering-services) - [Secure Software Development](https://www.aujas.com/secure-software-development) - [Ecosystem Engineering](https://www.aujas.com/ecosystem-engineering) - [Custom Security Development](https://www.aujas.com/custom-security-solution-development) - [Registered Device Management Platform](https://www.aujas.com/registered-device-management-platform) - [Managed Detection and Response](https://www.aujas.com/managed-detection-and-response-services) - [Offensive Security Services](https://www.aujas.com/offensive-security-services) - [OT Security Services](https://www.aujas.com/ot-security-services) - [Microsoft Sentinel](https://www.aujas.com/sentinel) - [Threat Management](https://www.aujas.com/threat-management-service) - [SIEM & Security Monitoring](https://www.aujas.com/siem-security-monitoring) - [SecOps Orchestration](https://www.aujas.com/security-orchestration-automation-and-response) - [Google SecOps](https://www.aujas.com/googlesecops) - [Cloud Security](https://www.aujas.com/cloud-computing-security-services) - [AWS Cloud Security Services](https://www.aujas.com/aws-cloud-security-services) - [Cloud Security Foundation](https://www.aujas.com/cloud-security-foundation) - [Cloud Risk Management](https://www.aujas.com/cloud-risk-management) - [Cloud Security Engineering](https://www.aujas.com/cloud-security-engineering) - Products - [PALM](https://www.aujas.com/platform-for-access-lifecycle-management) - [Saksham](https://saksham.aujas.com) - [CodeSign](https://codesign.aujas.com) - [Aadhaar Registered Device Manager](https://www.aujas.com/registered-device-management-platform) - Company - [About us](https://www.aujas.com/about-us) - [Investor Relations](https://www.aujas.com/investor-relations) - [Team](https://www.aujas.com/team) - [Partnership](https://www.aujas.com/partnership) - [Contact us](https://www.aujas.com/contact-us) - [Careers](https://www.aujas.com/cybersecurity-careers) - Resources - [Blog](https://blog.aujas.com) - [Collaterals](https://www.aujas.com/collaterals) - [Case Studies](https://www.aujas.com/case-study) - [Contact Sales](https://www.aujas.com/contact-us) - ![](https://blog.aujas.com/hubfs/Aujas%202020/blue-search.png) ![blue-search](https://blog.aujas.com/hubfs/Aujas%202020/blue-search.png "blue-search") ![Aujas Cybersecurity Logo 2024](https://blog.aujas.com/hubfs/Aujas%20Cybersecurity%20Logo%202024.webp "Aujas Cybersecurity Logo 2024") - Services - [Identity and Access Management](https://www.aujas.com/robotics-iam-identity-access-management-services) - [Identity Governance Fast Track](https://www.aujas.com/iam-identity-governance-fast-track) - [Privileged Identity Management Fast Track](https://www.aujas.com/privileged-identity-management) - [Cloud Single Sign-on Fast Track](https://www.aujas.com/cloud-sso) - [Robotics Driven IAM](https://www.aujas.com/robotics-iam-services) - [Risk Aware IAM](https://www.aujas.com/risk-aware-iam) - [Consumer IAM](https://www.aujas.com/consumer-identity-and-access-management) - [Cybersecurity Advisory Services](https://www.aujas.com/cybersecurity-advisory-services) - [Cyber Risk Management](https://www.aujas.com/cyber-risk-management-services) - [Integrated Compliance Management](https://www.aujas.com/cybersecurity-compliance-services) - [GRC Technology Automation](https://www.aujas.com/grc-technology-automation-services) - [Third Party Risk Management](https://www.aujas.com/third-party-risk-management) - [Privacy and Data Protection](https://www.aujas.com/data-privacy-data-protection-services) - [Security Verification](https://www.aujas.com/security-verification-services) - [On-Demand Security Assessment](https://www.aujas.com/on-demand-security-testing-and-services) - [Breach & Attack Simulation](https://www.aujas.com/automated-continuous-attack-simulation) - [IoT Security Assessment](https://www.aujas.com/internet-of-things-security-assessment) - [Red Teaming](https://www.aujas.com/red-teaming-services) - [Integrated Security Assurance Program](https://www.aujas.com/isap) - [DDoS Simulation](https://www.aujas.com/ddos-attack-simulation-services) - [DevSecOps](https://www.aujas.com/devsecops) - [API Security](https://www.aujas.com/api-security) - [Security Engineering](https://www.aujas.com/security-engineering-services) - [Secure Software Development](https://www.aujas.com/secure-software-development) - [Ecosystem Engineering](https://www.aujas.com/ecosystem-engineering) - [Custom Security Development](https://www.aujas.com/custom-security-solution-development) - [Registered Device Management Platform](https://www.aujas.com/registered-device-management-platform) - [Managed Detection and Response](https://www.aujas.com/managed-detection-and-response-services) - [Offensive Security Services](https://www.aujas.com/offensive-security-services) - [OT Security Services](https://www.aujas.com/ot-security-services) - [Microsoft Sentinel](https://www.aujas.com/sentinel) - [Threat Management](https://www.aujas.com/threat-management-service) - [SIEM & Security Monitoring](https://www.aujas.com/siem-security-monitoring) - [SecOps Orchestration](https://www.aujas.com/security-orchestration-automation-and-response) - [Google SecOps](https://www.aujas.com/googlesecops) - [Cloud Security](https://www.aujas.com/cloud-computing-security-services) - [AWS Cloud Security Services](https://www.aujas.com/aws-cloud-security-services) - [Cloud Security Foundation](https://www.aujas.com/cloud-security-foundation) - [Cloud Risk Management](https://www.aujas.com/cloud-risk-management) - [Cloud Security Engineering](https://www.aujas.com/cloud-security-engineering) - Products - [PALM](https://www.aujas.com/platform-for-access-lifecycle-management) - [Saksham](https://saksham.aujas.com) - [CodeSign](https://codesign.aujas.com) - [Aadhaar Registered Device Manager](https://www.aujas.com/registered-device-management-platform) - Company - [About us](https://www.aujas.com/about-us) - [Investor Relations](https://www.aujas.com/investor-relations) - [Team](https://www.aujas.com/team) - [Partnership](https://www.aujas.com/partnership) - [Contact us](https://www.aujas.com/contact-us) - [Careers](https://www.aujas.com/cybersecurity-careers) - Resources - [Blog](https://blog.aujas.com) - [Collaterals](https://www.aujas.com/collaterals) - [Case Studies](https://www.aujas.com/case-study) - [Contact Sales](https://www.aujas.com/contact-us) - ![](https://blog.aujas.com/hubfs/Aujas%202020/blue-search.png) ![](https://blog.aujas.com/hubfs/Aujas%202020/close.png)     # No More Data Leaks- Tip 3: Telling is not enough, you have to show - ![Tom](https://app.hubspot.com/settings/avatar/4f94ecdc8fee2d514a857e67586d01ae)[Tom](https://blog.aujas.com/author/tom) - Sep 5, 2012 - [Data Protection Tips](https://blog.aujas.com/topic/data-protection-tips) SHARE **Getting Business Buy-in for Security Projects is Difficult** ![](https://blog.aujas.com/hs-fs/file-4097442166-png/blog-files/data-leakage.png?width=130&height=113&name=data-leakage.png "data-leakage") Most CISOs know how challenging it is to convince businesses to implement new security projects. Creating an ROI analysis for IT projects is possible, but how do you create and justify ROI for a security initiative. Not impossible, but definitely more difficult. Some of the companies we know and work with are stuck there, they want to implement a Data Leakage Program – but business buy-in is a challenge. So what do you do? **It is Better to Show than to Tell** What do you do when change is hard? This tip is from the book, “Switch: How to Change Things when Change is Hard” by Chip Heath and Dan Heath. As they say, “Knowing something isn’t enough to cause change.” *Telling is not enough, you have to show*. Showing or demonstrating the problem of data leakage is a far better approach than talking about the data leakage problem. When you enable business to participate in the decision making process they are more apt to accepting it. **Get a Data Leakage Risk Assessment Done!** A DLRA assessment will help you understand the data leakage issues in your organization. Once you have proof or evidence there is a business risk, it is more likely you will get buy-in. To know more about Data Leakage Risk Assessment, email me at [karl.kispert@aujas.com](mailto:karl.kispert@aujas.com). #### Author: **Jayesh Kamath** Practice Head – IRAS, Aujas ![Footer-Logo](https://blog.aujas.com/hubfs/Aujas%202019/Footer/Footer-Logo.png "Footer-Logo") ## Reach Us [+1 201 389 9011](tel:+1%20201%20389%209011) ## Write To Us **Sales:** [contact@aujas.com](mailto:contact@aujas.com) **Jobs:** [careers@aujas.com](mailto:careers@aujas.com) **HR Queries:** [HRopsteam@aujas.com](mailto:hropsteam@aujas.com)   - [1](https://www.linkedin.com/company/aujas-cybersecurity) - [2](https://twitter.com/AujasIRM) - [3](https://www.facebook.com/AujasCybersec/?ref=py_c) - [4](https://www.youtube.com/@AujasCybersecurity) ## [Identity and Access Management](https://www.aujas.com/identity-access-management-services) - [Identity Governance Fast Track](https://www.aujas.com/iam-identity-governance-fast-track) - [PIM Fast Track](https://www.aujas.com/privileged-identity-management) - [Cloud Single Sign-on Fast Track](https://www.aujas.com/cloud-sso) - [Robotics Driven IAM](https://www.aujas.com/robotics-iam-services) - [Risk Aware IAM](https://www.aujas.com/risk-aware-iam) - [Consumer IAM](https://www.aujas.com/consumer-identity-and-access-management) ## [Cybersecurity Advisory Services](https://www.aujas.com/cybersecurity-advisory-services) - [Cyber Risk Management](https://www.aujas.com/cyber-risk-management-services) - [Integrated Compliance Management](https://www.aujas.com/cybersecurity-compliance-services) - [GRC Automation](https://www.aujas.com/grc-technology-automation-service) - [Third Party Risk Management](https://www.aujas.com/third-party-risk-management-old) - [Privacy and Data Protection](https://www.aujas.com/data-privacy-data-protection-services) ## Company - [About us](https://www.aujas.com/about-us) - [Careers](https://www.aujas.com/cybersecurity-careers) - [Contact us](https://www.aujas.com/contact-us) ## Resources - [Blog](https://blog.aujas.com) - [Collaterals](https://www.aujas.com/collaterals) - [Case Study](https://www.aujas.com/case-study) ## [Security Verification](https://www.aujas.com/security-verification-services) - [Threat Simulation](https://www.aujas.com/threat-simulations) - [loT Security](https://www.aujas.com/internet-of-things-security-assessment) - [Penetration Testing](https://www.aujas.com/crest-certified-penetration-testing-services) ## [Security Engineering](https://www.aujas.com/security-engineering-services) - [Secure Development](https://www.aujas.com/secure-software-development) - [Ecosystem Engineering](https://www.aujas.com/ecosystem-engineering) - [CodeSign Platform](https://codesign.aujas.com/) - [Custom Security Development](https://www.aujas.com/custom-security-solution-development) ## [Managed Detection and Response](https://www.aujas.com/managed-threat-detection-and-response-services) - [Threat Management](https://www.aujas.com/threat-management) - [SIEM & Security Monitoring](https://www.aujas.com/siem-security-monitoring) - [Automated & Continous Attack Simulation](https://www.aujas.com/automated-continuous-attack-simulation) - [SecOps Orchestration](https://www.aujas.com/security-orchestration-automation-and-response) - [Google SecOps](https://www.aujas.com/googlesecops) ## [Identity and Access Management](https://www.aujas.com/identity-access-management-services) - [Identity Governance Fast Track](https://www.aujas.com/iam-identity-governance-fast-track) - [PIM Fast Track](https://www.aujas.com/privileged-identity-management) - [Cloud Single Sign-on Fast Track](https://www.aujas.com/cloud-sso) - [Robotics Driven IAM](https://www.aujas.com/robotics-iam-services) - [Risk Aware IAM](https://www.aujas.com/risk-aware-iam) - [Consumer IAM](https://www.aujas.com/consumer-identity-and-access-management) ## [Cybersecurity Advisory Services](https://www.aujas.com/cybersecurity-advisory-services) - [Cyber Risk Management](https://www.aujas.com/cyber-risk-management-services) - [Integrated Compliance Management](https://www.aujas.com/cybersecurity-compliance-services) - [GRC Automation](https://www.aujas.com/grc-technology-automation-service) - [Third Party Risk Management](https://www.aujas.com/third-party-risk-management-old) - [Privacy and Data Protection](https://www.aujas.com/data-privacy-data-protection-services) ## [Security Verification](https://www.aujas.com/security-verification-services) - [Threat Simulation](https://www.aujas.com/threat-simulations) - [loT Security](https://www.aujas.com/internet-of-things-security-assessment) - [Penetration Testing](https://www.aujas.com/crest-certified-penetration-testing-services) ## [Security Engineering](https://www.aujas.com/security-engineering-services) - [Secure Development](https://www.aujas.com/secure-software-development) - [Ecosystem Engineering](https://www.aujas.com/ecosystem-engineering) - [CodeSign Platform](https://codesign.aujas.com/) - [Custom Security Development](https://www.aujas.com/custom-security-solution-development) ## [Managed Threat Detection and Response](https://www.aujas.com/managed-threat-detection-and-response-services) - [Threat Management](https://www.aujas.com/threat-management) - [SIEM & Security Monitoring](https://www.aujas.com/siem-security-monitoring) - [Automated & Continous Attack Simulation](https://www.aujas.com/automated-continuous-attack-simulation) - [SecOps Orchestration](https://www.aujas.com/security-orchestration-automation-and-response) - [Google SecOps](https://www.aujas.com/googlesecops) ## Company - [About us](https://www.aujas.com/about-us) - [Careers](https://www.aujas.com/cybersecurity-careers) - [Contact us](https://www.aujas.com/contact-us) ## Resources - [Blog](https://blog.aujas.com) - [Collaterals](https://www.aujas.com/collaterals) - [Case Study](https://www.aujas.com/case-study) Copyrights © 2025 All Rights Reserved by Aujas. - [Terms of Use](https://www.aujas.com/terms-of-service) - [Privacy Policy](https://www.aujas.com/privacy-policy) - [Cookie Policy](https://www.aujas.com/cookie-policy) ![](https://px.ads.linkedin.com/collect/?pid=656027&fmt=gif) ![websights](https://ws.zoominfo.com/pixel/62839c658f43f50012ae3b9a)